Beauty Industry

Urban Skin Rx Expands Into Walgreens, Redesigns Pro Strength Line at Ulta Beauty

The brand also recently unveiled a packaging redesign and expanded retail distribution for its Pro Strength collection at Ulta Beauty.

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By: Marie Redding

Senior Editor


Urban Skin Rx has expanded Into Walgreens, entering over 1,900 doors this summer.

The initial Walgreens assortment will consist of seven hero products from the brand, with three more best-sellers added during phase two of the expansion in October 2021. 

Rachel Roff, founder and CEO, comments, “Accessible clinical skincare has always been a part of the Urban Skin Rx mission. Partnering with Walgreens allows us to strengthen our brand presence in diverse cities to ensure that multicultural clinical skincare can be found at most major retail outlets. This is a huge move for my company, but the impact of access to inclusive options for our customer is the real win. With growth of Walmart and Walgreens, Urban Skin Rx retail distribution has grown over 170% from last year, with a projected 20.5% increase in gross retail sales from 2020 to 2021.”

The brand also recently unveiled a packaging redesign and expanded retail distribution for its Pro Strength collection at Ulta Beauty.

With items now available in both mass and prestige sections at Ulta, Urban Skin Rx is in a unique position to offer more solutions at multiple price-points to consumers, specifically providing advanced formulas for hyperpigmentation and resurfacing.

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